Preparing for a Successful Job Interview

Research the company.

Research the company you are interviewing for. Get to know how they define themselves and their mission. Investigate the overall type of services/products they offer — if your interview is clearly aligned with a subset of products/services, go deep on those.

Research your interviewer.

Do you have the name of your interviewer? Check out their profile on LinkedIn. Do a Google search on their name, along with the name of the company.

Prepare for predictable interview questions.

There are a number of very common interview questions which everyone interviewing should prepare for. These are questions about you in general and your career vision. While you may want to tweak them a little for each interview, they won’t differ considerably from one interview to the next.

Prepare for competency questions.

Competency questions are all about demonstrating that you have the qualifications for the job. There are two big pieces to prepare for interviews. Why you are interested in this company/role and why this company should be interested in you.

  • Advanced Excel user.
  • Experience with GoogleAdwords.
  • Collaboration.
  • Strong written communication skills.
  • Industry specific knowledge.
  • Capable of managing multiple projects in parallel (time management and prioritization).
  • Situation: Where were you/when was this?
  • Task: What was the task/objective?
  • Action: How did you accomplish the objective? Include challenges you met along the way and how you resolved them.
  • Results: Final outcome!



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