Four Ps for Powerful Communication

By: Diane Streleckis

Breaking through the wall of sound — calls, texts, e-mail, tweets, posts — to get your message heard can be exhausting.

It’s easier and more successful when you put these simple principles into practice. Your message will get through to your intended audience, connect to what they care about, and create trust that triggers action.


  • What’s important to them?
  • What keeps them up at night?
  • What excites or inspires them?

Remember, it’s not about what you want to tell your audience, it’s about what they want and need to hear from you.

People listen when you talk about things that matter to them.

[Related: How to Get Your Audience to See it Your Way]


Your audience should feel like they’re all that matters to you.


People remember who takes the time to reach out to them when they have a need, rather than waiting until “the time is right.”

[Related: The Secret to Maximizing Your Work Relationships]


Showing your own humanity helps others feel comfortable opening up to you — and your message.

Put them all together…

[Related: Are You the Invisible Woman at Work?]

​Diane Streleckis is 20+ year communication professional. She develops content that connects with viewers, focuses on their concerns and interests, and helps them achieve their goals.

Originally published at

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