Career Moves and Black Shoes

By: Ericka Spradley

I want to give attention to a mistake I made early in my career that women are still making in 2018: leaving career success to chance. While selecting attire for my most recent Sunday morning Publix run, I thought about my love for shoes. That’s when it hit me:

Why don’t women explore their career options the way we approach black shoes?

Of course, this isn’t true for all women, but black shoe options generally vary based on the weather, season, or occasion. I personally have black sandals, black flip flops, black riding boots, black tall boots with a heel, black ankle boots, black stilettos, black peep toes, and black pump options with varying heel heights. Can you imagine having a variety of career options similar to what you’ve created with your pursuit of black shoes?

I’m here to tell you: Not only is it possible, it’s necessary!

I searched the average number of shoes women own, and the answer I got was twenty. However, only five of these twenty are in regular rotation. Having multiple career options in rotation isn’t the problem. The problem arises when you have one option — the role you currently occupy — and you’re not proactively considering internal opportunities within an organization, as well as external ones. I surveyed my clients, only for them to confirm my assumption: Women aren’t planning for career success. 80% of respondents didn’t have a strategy in place to help them reach the next level in their career.

That statistic is too high! It’s an unfortunate issue, but fret not — you hold the keys to the solution.

We as women can no longer afford to have several black shoe options, yet consistently have no idea what’s next for us, short- or long-term. Success is planned; therefore, we must be intentional as it relates to our career endeavors. I recommend the following steps for those of you who believe exercising your career options should be the norm, not the exception.

[Related: 5 Ways To Tell If Your Job Is Making You Sick — Literally]

1) Clarity.

2) Industry.

[Related: Four More Job Search Myths Busted]

3) Role.

4) Community.

[Related: Exercise Your Networking Muscles]

5) Strategy.

In my dream world, women will:

  • Build credibility in the marketplace as well as the workplace.
  • Create a marketing strategy that increases their individual visibility.
  • Increase revenues for themselves, not just their employer.
  • Collaborate.
  • Take smart risks.
  • Plan and prepare.
  • Examine infrastructure.
  • Leverage technology.
  • Question systems.
  • Dare to say, “No, thank you.”
  • Excel at work and know their worth.
  • Go boldly in the direction of their career dreams.
  • Define career success on their own terms #PowHerMoves.
  • Have career options just as they do black shoes.

[Related: It’s Time to Stop Dreaming and Start Activating]

Ericka Spradley is the President of Confident Career Woman, which is the premier consulting firm for corporations and the mid-career professional woman who wants to advance, better manage her career, and go further faster. Ericka is an advocate who partners with clients to help women ditch perfection, play bigger, and make PowHer Moves by identifying their next role, creating a career strategy, offering ongoing career guidance, and coaching clients to master interviews. For additional information, visit:

Originally published at

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