By: Caroline Dowd-Higgins The benefit of Artificial Intelligence (AI) is taking shape with the aim of improving the lives of every person on the planet. In the world-of-work, AI is empowering users in every industry to increase sales, efficiency, and productivity. While there are clear business wins in doing and…

By: Lia Grimberg Generative Artificial Intelligence (AI) solutions, such as ChatGPT and Bard from Google, have democratized the world’s access to AI, both from a consumer and a brand standpoint. Enterprise-level Customer Relationship Management (CRM) solutions providers are seamlessly connecting the dots between data, MarTech, and customer interactions. As such…

By: Olena Mytruk As we are continuing to navigate uncertainty in the economy, we hear again and again about mass layoffs in companies, big or small. And when you read on the news that even mental companies lay off their staff, you inevitably begin to worry that you are next. …

By: Lia Grimberg There are many reasons why loyalty programs fail to drive profitability, desired customer behavior, member satisfaction, or engagement. Not every company needs a loyalty program to drive customer loyalty. Loyalty is an outcome, not a program. There are many mechanisms your organization could use instead. However, if…

By: Julie Cropp Gareleck Ask any small business owner if they went into business to become an armchair marketer. Marketing requires that you know where to connect with your customers or how to expand your business. Finding and understanding your audience is where many small businesses hit a stumbling block…

By: Lia Grimberg Life imitates work and work imitates life. My four-year-old daughter has gone through a giant sleep regression. She would wake up at 1:30 am, insisting that one of her parents sleep with her. Sometimes she would fall asleep right away, and sometimes we would “party” until 4:00…

By: Caroline Dowd-Higgins My grandparents were faithful Christmas Club savers at their local bank. Starting in July, they would deposit money in a special account each month, so they could have savings ready to go for the holidays. While many retailers are now having Christmas in July sales, it’s also…

By: Lia Grimberg We are facing a significant gap in customer expectations versus reality in personalization, as 85% of brands believe they’re offering personalized experiences, while only 60% of customers seem to agree. Perhaps the issue lies in the definition of what brands and customers consider “personalization.” How do you…

By: Beata Dragovics As we near the halfway mark of the year, it’s an ideal time to conduct a midyear financial planning review so you can assess your progress, make necessary adjustments, and ensure that you’re on track to achieve your financial goals. …